We are seeking a Digital Marketing Specialist with 3–5 years of experience to manage and optimise paid media campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and YouTube. The role involves performance analysis, budget management, audience targeting, A/B testing, and collaboration with internal teams to drive campaign success. Candidates should have a proven track record in a digital agency environment, strong analytical skills, and experience with analytics tools and audience strategies.
Key Responsibilities:
Campaign Management: Create, manage, and optimise paid media campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and YouTube.
Performance Analysis: Monitor campaign performance using analytics tools, track KPIs, and generate detailed reports to measure success.
Budget Management: Plan and allocate budgets effectively to maximise ROI while staying within client constraints.
Audience Targeting: Develop and implement precise audience segmentation and targeting strategies to reach the right demographics.
Ad Copy and Creative Input: Collaborate with the creative team to develop compelling ad copy, visuals, and landing pages to enhance engagement and conversions.
A/B Testing: Conduct A/B tests on ad elements such as headlines, visuals, and calls-to-action to identify the most effective strategies.
Market Research: Stay updated on paid media trends, competitor activity, and platform updates to ensure campaigns remain competitive.
Staff Collaboration: Work closely with staff internal to understand their objectives, provide insights, and align campaigns with their goals.
Requirements:
3–5 years of experience managing paid media campaigns across Google Ads, Facebook Ads, and other major platforms.
Over three years of experience in a digital agency environment. Proven track record of achieving and exceeding campaign performance goals.
Strong understanding of key metrics like CTR, CPA, ROAS, and conversion rates.
Proficiency in analytics tools such as Google Analytics, Facebook Ads Manager, and other tracking systems.
Excellent communication skills and ability to translate complex data into actionable insights.
Knowledge of keyword research, audience segmentation, and retargeting strategies.
Desirable: Experience in a digital agency environment.
Certifications in Google Ads or Facebook Blueprint.
Familiarity with SEO principles and how they integrate with paid campaigns.
Skills in data visualisation tools like Tableau or Power BI.
Benefits: Competitive pay and reward structure Be part of a growing digital marketing agency.
Opportunities for career advancement and professional growth.
Collaborative supportive team environment Work with premium clients and innovative solutions.
Remote work.
Paid Media Campaign Management, Performance Analysis, Budget Management, Audience Targeting, Ad Copy and Creative Development, A/B Testing, Market Research, Collaboration and Communication, Google Ads Certification, Key metrics, Facebook Blueprint Certification, SEO Integration, Data Visualization (Tableau/Power BI), Google Analytics, Facebook Ads Manager.